what is it?

The company argued that to be “made of potato” Pringles would have to be all potato, or nearly so. If so, Lord Justice Jacob noted, “a marmalade made using both oranges and grapefruit would be made of neither — a nonsense conclusion.”

He was even more dismissive of Procter & Gamble’s argument that to be taxable a product must contain enough potato to have the quality of “potatoness.” This “Aristotelian question” of whether a product has the “essence of potato,” he insisted, simply cannot be answered.

- The Lord Justice Hath Ruled: Pringles are Potato Chips