Jester Burger’s approach was quite different. Their dessert is called “apple pie”, but it’s one in the loosest sense. It’s apple pie filling inside a pastry shell shaped like the photon torpedo casings from Star Trek. In the 70s and 80s, the pastry shell had bubbles all over it because it wasn’t baked, but deep-fried. After all, their kitchens already had deep fryers aplenty – why not use them?
Unlike Monarch Burger’s offering, Jester Burger’s sold well because it gave their customers a dessert reminiscent of an apple pie without setting up any expectations for real apple pie.