But this is to miss one of the most important points. There's a pretty strong case to be made that "free" has some inherent antipathy to capitalism. That is, information that can be freely reproduced at no marginal cost may not want, need or benefit from markets as a way of organising them.
And why not? There's plenty in our world that lives outside of the marketplace: it's a rare family that uses spot-auctions to determine the dinner menu or where to go for holidays. Who gets which chair and desk at your office is more likely to be determined on the lines of "from each according to his ability, to each according to his need" than on the basis of the infallible wisdom of the marketplace. The internally socialistic, externally capitalistic character of most of our institutions tells us that there's something to the idea that markets may not be the solution to all our problems.